Make the donation form easy to find

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The best donation plugins integrate with secure payment gateways to protect donors and gain their trust. They also offer the features needed to use the best practices I will outline below.

For many organizations, WP Simple Pay is an excellent choice. It is one of the best credit card processing plugins for WordPress, includes easy-to-use donation features, and its drag-and-drop form builder offers pre-built and custom templates for donation pages.

Other organizations may prefer a dedicated donation and fundraising plugin for WordPress. I recommend Charitable because it includes many different features for collecting donations and creating complete fundraising campaigns.

Using WP Charitable to Create a Donation Form
While there are free versions of these plugins to help you get started, you’ll need the premium india telemarketing data tools for features like recurring donations. Plus, you won’t be charged any transaction fees, so you can get the most out of your donated money.

Obviously, you won’t get many donations if no one can find your form. Making your donation form visible and discoverable should be your first priority.

You can start by simply adding your donation page to your WordPress navigation menu. Better yet, I recommend adding a button to your navigation menu and using a contrasting color that stands out.

Donation Button on the WordPress Navigation Menu
Make sure to use clear and easy-to-understand button text. Some popular examples are “Donate”, “Donate Now”, “Donate Now” and “Support Us”.

You should also include the donation form with other important links in the footer of your website .

During key times of the year, you can make your donation form even more visible by using a popup . For example, nonprofits make 25% of their total revenue from online donations in December, making it a great month for a popup marketing campaign.