Automation in SMS marketing allows you to deliver messages based on user actions or key dates.
Examples:
Welcome messages immediately after sign-up
Abandoned cart reminders to recover lost sales
Birthday or anniversary offers to build loyalty
Re-engagement campaigns for inactive users
Automated campaigns save time, increase relevance, and boost conversions by local marketing email database reaching customers exactly when they are most receptive.
Step 22: Use Geo-Targeting for Hyper-Local Campaigns
Geo-targeting technology enables marketers to deliver tailored offers to consumers based on their real-time location.
Use Cases:
Sending special discounts to shoppers near your store
Promoting local events or flash sales within a specific radius
Driving foot traffic through time-sensitive location-based alerts
Apps like Google Ads and Facebook Ads allow geo-targeting with high precision, helping you maximize relevance and ROI.
Step 23: Optimize Mobile Checkout Processes
Mobile marketing often aims to drive sales, so optimizing the mobile purchase journey is critical.
Leverage SMS Automation for Timely Engagement
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