Social Networking as a Key Online Activity

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Messaging (69.6%) and social networking (65.8%) are among the most common internet activities.
Online Advertising Market in Kazakhstan
The online advertising market in Kazakhstan is experiencing rapid growth:

Increasing Expenditure: Overall advertising expenditure is rising, with the digital segment being a key driver. The online advertising market grew by 29% in the first quarter of 2024.

Shift from Traditional to Digital: Advertisers are increasingly kazakhstan phone number list shifting budgets from traditional media like print to online platforms, particularly social media (YouTube, Instagram, TikTok) and search engines.

Programmatic Buying: Programmatic advertising is expected to account for a large share of digital ad spending by 2028 due to its automation and targeting capabilities.

Key Players: TVM Digital and VI Digital are significant players in the digital advertising sales market. Meta (Facebook and Instagram) also provides direct advertising tools.

Emerging Categories: Sectors like gaming, betting, and e-commerce are increasing their online advertising investments.

Legal Regulations: The advertising industry is regulated, with restrictions on advertising products like alcohol and tobacco. All advertised products must be certified, and advertising should be in both Russian and Kazakh languages.

Data Protection Laws: Laws related to informatization, communication, and online platforms and advertising govern personal data protection in the context of online marketing.