What is a meme and how can you include them in your marketing strategy?

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I'm sure you've used it in a tweet or seen it in screenshots sent to you. You may have even downloaded an app to create your own, but do you know what a meme is? Did you ever imagine that this concept has its roots ceo email lists in zoology?

In this article we will see what a meme is, what its history is and different styles on social networks , as well as whether or not it is a good idea to use it in your marketing campaigns with some examples.

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What is a meme? Concept and history
If we start with the historical reference of the word, it was first coined by the zoologist and scientist Richard Dawkins in his book The Selfish Gene (1976). In it, and in a very summarized way, he talks about copying, the cultural mimicry of two individuals for learning and development. From this mimicking, “mimear”, meme, we arrive at the current term.

However, Dawkins himself has stated on occasion that his concept of a meme is very different from the ones currently used on the Internet. The differences are obvious and, therefore, it is worth considering how the original meaning has changed to the current one.

To understand what a meme is today, it is necessary to take into account an important fact. And that is that they maintain from their etymological essence the idea of ​​the reproduction of thoughts or expressions that are expressed between individuals. We are talking about those that are replicated and serve to describe something or clarify a situation.

Currently, the condition for considering that these are memes is that they must be based on a common expression and find their reason for being in graphic elements: images, stickers, etc. These are transferred from person to person and go viral, thanks to the power of social networks. And it is in them where memes achieve a media and cultural impact capable of creating a precedent in trends or interest groups .

We already know that a picture is worth a thousand words, but if that image contains elements of pop culture and an iconic phrase or word, the visual impact it achieves is even greater.

In the iconography of memes, aesthetics are not an important part of the message , sometimes even the trashier and more bizarre, the better.

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