Evolution du Marketing Conversationnel : Engagez vos Clients au bon Endroit et au bon Moment

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The most common view considers conversational marketing as a “pull” channel. Imagine, for example, a customer who types a message in a chat, asks a question to a customer service agent, or contacts sales on WhatsApp. In this scenario, the customer makes the connection and it is up to the company to turn this prospect into a loyal customer by responding to their query.

At CM.com, we believe that this approach is causing businesses to miss out on great opportunities. Meta (owner of Facebook, WhatsApp, and Instagram) is implementing outbound messaging features for marketers. This allows you to reach out to your customers (who have given their prior consent, of course) with newsletters and offers on a single channel. So, while conversational marketing remains a “pull” channel, it is also a “push” channel.

It’s not just a new set of features, but a whole new way of thinking about our customer interactions. Methods that bridge the gap between the one-way marketing campaign and the two-way customer conversation… while retaining the best of both.

Let’s explore the new ideas that are making conversational marketing a whole new conversion channel… and find out how CM.com can bring these benefits to you.

Messaging Channels Evolve to Facilitate Marketing Campaigns
What’s driving this new conversational marketing model? Someecently rolled president email lists out new technical advancements that allow marketers to reach out directly to their customers on the messaging apps they use to communicate with their loved ones. In effect, the new features make it possible to run full-fledged marketing campaigns right within a conversation on your customers’ favorite messaging channel.

This change in direction from messaging channels is the missing link to unlocking the full potential of conversational marketing. Let’s take a look at Meta’s new features, channel by channel.

WhatsApp: Marketing Templates
WhatsApp Business Platform , owned by Meta, now allows for marketing templates . Once WhatsApp users have opted-in, businesses can send them marketing messages to engage in conversation. Given WhatsApp’s even larger user base (2 billion people, more than China’s giant platform WeChat), this is an even more promising channel for those new to conversational marketing.

Better yet, WhatsApp has long been used as a means of communication by businesses. The WhatsApp for Business app has over 50 million users in over 5.25 million businesses. Over 175 million people message business accounts daily. That’s a lot of customers.