Companies are looking for professionals who know SEM strategies and advertising on Facebook, Instagram and websites, but doing it well is not always easy. We have spoken to 9 online marketing specialists so that they can tell us their secrets and thus create a guide of good practices when creating campaigns and advertisements on the Internet.
I'm sure you've asked yourself more than once:
Which is better, Adwords or Facebook Ads?Job Interview Attitude
How do you make the perfect ad?
What do I put in the ad to get more clicks?
How do I improve my CTR?
How do I segment to reach my target audience?
What do I do to make my campaign profitable?
Throughout this post we will try to answer australia telegram data of them and also contribute our two cents if you are preparing for the Adwords certification and exams . If you already run campaigns, it may be a good time to specialize and perhaps learn something new
Personal Brand Guest BloggerPersonal Brand Guest BloggerTips for advertising on the Internet
finchCarlos Pinzon
Sem Manager at Wanatop
«Google AdWords is much more than the search network»
This is a complete online marketing suite that offers us great possibilities beyond text ads on the search network. In this case I am going to talk to you about remarketing, but rather than talking about recommendations for remarketing ads, I would like to show you a strategy that you can apply whenever you offer more than one main product or service. This is called cross-selling remarketing .
For example, imagine that you have an e-commerce site where you sell cameras (main product). With AdWords you can create a list of users who have bought them (conversion list) and in this way you can design a cross-selling remarketing campaign offering these users accessory products to the main product, such as cases, tripods, more powerful lenses, etc. In this way you will reach a small group of users who are highly qualified to make a new purchase, which makes this type of campaign highly profitable.
«Design specific banners in your remarketing campaigns»
To successfully execute a cross-selling remarketing campaign, take great care with the message and creativity with specific banners. Some tips to keep in mind are:
Logo/name of your store : if they have already bought from you, they already know you, and this is the main asset that you should exploit, so if the name/logo of your business must always be on display, in this case it is essential.
Images of the accessory products to the main one you want to offer. Don't forget to make a reference to the main product so that they remember it and associate it with the accessory you are offering now.
Never forget to include visible calls to action in the ad, compelling and even with prices and promotions whenever possible.
Use the ad builder to get started quickly or customize with Google Web Designer .
Complement this with a customer match campaign , thanks to which you can show these personalized ads to your buyers by making them appear at the top of their Gmail inbox.
As you can see, AdWords is much more than the search network and above all it offers us multiple options when it comes to creating new strategies for our business.
BonillaDavid Bonilla
Google AdWords Specialist and Senior Contributor
«The metric you should set as Insight will be the CTR»
The first thing to keep in mind when creating any ad is that its main purpose is to attract attention and receive that expected click from users. If you keep this in mind, you will be successful. For this reason, the metric you should set as Insight will be the CTR or percentage of times your ad receives a click compared to the total number of times it has been shown.