Foursquare: Opportunities and Benefits

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The Foursquare service, which has been around for just over a year , is becoming one of the most promising online tools, full of opportunities for both its users and businesses. (Realistically, its real use is still reserved for users who are very familiar with new technologies.) Even so, we are going to try to discover the main opportunities and benefits that Foursquare can give to Businesses.

FoursquareHow does Foursquare work?

Foursquare is a social network where participants share the places they visit (check-in), and "compete" to become the one who has visited that place the most (obtaining the rank of "Most"). In addition to cash app data having your network of friends, following their recommendations, meeting them...

To understand the magnitude of the service, along with all the fields in which it can play an important role, I transcribe a very accurate definition by José Luis Orihuela :

Let's see, it's a mix of virtual tagging of places, social city guide, geolocation via smart phones, meritocratic game, social network, integration with Facebook and Twitter, and a good dose of I want to share online with my community the information about the places where I am in the physical world. That's Foursquare .

So, what are the key points of Foursquare?

A “nearby” Geolocation (show where you are, what you have done, what you want to recommend, …)

A Network of Friends that recommends (more powerful than a network of places: what have my contacts done, what do they recommend, do I want to do it too?, …)

Things happen in Real Time (integrated with your other Social Networks, showing where you are “right now”…)