HubSpot’s Operations Hub is a flexible, cloud-based platform that supports collective solutions to your team’s operations problems. It was designed to address the problems of businesses that are rapidly scaling, resulting in siloed processes. Increased segregation can lead to inefficiencies, hinder cross-departmental understanding, or fracture the customer experience as each team tries to find individual solutions to a customer’s problem.
The platform takes a unique approach to operations orchestration, unifying your organization’s teams with a single source of data so you can deliver a seamless service experience.
Operations Hub allows you to take a centralized approach to operations with a single set of tools instead of creating technology debt and decentralized operations teams across marketing, sales, and customer support.
Take immediate advantage of your investment in Operations Hub
Understanding what the platform is capable of and knowing how to get an immediate return on your investment are two very different things. Trying to master it all at once canada telegram data can be daunting, so the best place to start is with the platform’s most visible value: its seamless integration with HubSpot’s Marketing, Sales, Service, and CMS hubs .
This allows your teams to unify initiatives from day one. To make this even more accessible to new users, HubSpot has made some improvements to bridge the gap between siloed facets of a business even faster.
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Operations Hub Must-Have Features
01. Data synchronization
Traditional integrations cannot sync data bi-directionally and are often forward-looking only. This means that you cannot sync historical data between platforms. For example, you can sync contacts from your CRM to your email platform, but not the other way around.
Integrations powered by HubSpot Data Sync work both ways, passing information to and from any Hub you choose. Plus, you can limit what information goes through this channel and update your selection in real time.
02. Data quality automation
It’s time to eliminate time-consuming cleaning of dirty data so your team can focus on the pressing matter of accelerating business. With Operations Hub, data cleansing isn’t just easy; it’s automatic.
At the beginning of your implementation, you should set permissions for team members to create the automation features you need. It's a good idea to start by reviewing the data that most impacts your business's sales and service.
If you constantly need to correct date properties, format names, etc., you'll see an immediate win with new out-of-the-box automations. Consider using this feature as you would any other workflow.
03. Data sets
Datasets are a powerful tool for developing more accessible custom reports in HubSpot. Datasets allow operations teams to lay the groundwork for deeper analysis with clean, reusable tables that are more quickly and easily available to downstream business users and provide more consistent insights.
Think of datasets not only as an opportunity to save your operations teams time in the future, but also as the tool that will eliminate the need for multiple fields in your CRM for reporting.
Users can calculate date differences to determine time to first conversion and drill down into your company's sales cycle velocity to understand potential bottlenecks in the customer experience .
If you want an easy way to examine sales commission amounts by separate pipeline stages and more, datasets may be the tool you need.
04. More custom properties for your data
Enjoy the flexibility to store and customize all of your data in HubSpot. You can slice and dice custom property data into reports and create dashboards to share insights with your team about their contacts, companies, deals, behavioral events, marketing campaigns, and more.
How to get immediate value from Operations Hub
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