Simplify and Focus on Occupancy

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While it’s important to review all aspects of your portfolio, there are a few that should always be at the top of the list, with occupancy pacing being one of them. Looking at this coming year of occupancy, for example, and comparing it with occupancy for the same time last year, as well as final last year, gives the clearest story.


Source: Beyond Dashboard
In the example above, we can see where we are nearly as full as last late-May/early-June ended up, but then in August they are pacing behind last year for the same time.

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The Other Side of the Coin: ADR
The other side of this coin is the average daily rate (ADR), so being able to see how ADRs correspond at the same time, again with the same fields, can spot not only any problems, but also what to do about it.


Source: Beyond Dashboard
Now incorporating the ADR chart above, we can see that the period of late-May/early-June, while booked up almost to last year, is actually still getting rates much higher than last b2b email list year. In fact, we can see we're successfully getting higher rates all summer - with the exception of August - where we knew we were pacing behind.

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Looking at the cumulative occupancy and ADRs is useful, but given your booking lead time, that could be from reservations made months—or years—ago.

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While this is all great to know, it's only the first step in an encompassing analysis. We suggest repeating the above by the different markets you may be in, by bedroom size, or any custom listing grouping that you may use to distinguish similar listing types to better focus on certain areas.

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