Xing Marketing and Barcelona Hotels Experiences at ESERP

[sohanuzzaman56]

The presentations by Francisco R. Kleiber ( Xing ) and Eduard Bosch ( Barcelona Hotels Experiences ) on Marketing and Social Networks (at ESERP ) were entertaining and pragmatic, when it came to providing situational data, advantages over social networks and added value of the networks to which each one belonged, in relation to the marketing and networking possibilities for companies and people .

Francisco focused his presentation on the characteristics of Web 2.0 (bidirectional, community-based, dialog-based) and the relevance of communication and networking (on and offline) that is enhanced by having a digital identity as a digital consumer. Given that digital consumers are more informed, interactive, social, and extroverted, networking with a collaborative attitude and for sharing (rather than communicating and consuming) becomes the objective of Xing as a professional social network.

Regarding the future of social networks, Rodríguez Kleiber gambling data brazil expressed his conviction regarding the increase in registered users, the need to create new applications and measure results, and also the flexibility and persistence when it comes to achieving results related to branding , focused on the medium and long term.

Eduard Bosch explained the situation of the Gremi d'Hotels de Barcelona , ​​when in 2007 they began to realize that many of their members had low reservations and sales, and they decided to do something different.

Given that the 2010 customer is knowledgeable about the product, participative, looking for new experiences, is prescriptive and demanding, the Guild decided to create a social network Barcelona Hotels Experiences , promoting the best characteristics of its associates, without forgetting to defend their interests. For this reason, it indicated that the differential value of the hotel social network is its specialization and knowledge of the hotel industry in Barcelona, ​​publication of high quality and reliable content, alliances with other institutions and motivating users to share experiences.

With 510 users almost a year after its launch, Bosch considers the network to be a successful innovation initiative that competes healthily with other hotel reservation platforms, offering the added value of a specialized community.