How to make a mailing list for February 23 in a restaurant
Defender of the Fatherland Day is an occasion that can increase the establishment's revenue a few days before and after the holiday. This can be done with the help of SMS/push mailing at the right time and to the right segment. First, you need to decide on the goal : what dishes/days should be promoted in honor of the holiday? Having answered this question, we move on to the next one: what will we offer the client? And from it comes the third question: who should we send our offer to?
In this article, we will sort out all the points, give examples of messages and launch an effective SMS/push mailing in the restaurant by February 23.
1. Determine the purpose of the mailing
Often, it is on holidays that guests like to pamper tunisia mobile phone number list themselves more than on other days. More people at the table, more dishes and a larger check. Understanding this, we set the goal of the mailing - to attract as many guests as possible and increase the average check.
Also, going to a restaurant is a nice gift for February 23. A romantic dinner for two will never be superfluous for a loving couple.
Gift idea for February 23 - a romantic dinner for two
2. Select the text of the newsletter
There are several reasons for sending out mailings from which you can choose the appropriate offer:
- Promotion. Inform the client about holiday promotions. For example, the promotion “Bring a friend and win anything” will help expand the client base, and happy hours will help increase store traffic and sales.
More details about the happy hour newsletter were written in this article
Example of a mailing with a promotion for February 23
- Discounts. Offer your customers a discount that will be valid for a certain period of time.
Example of a message with a discount for February 23 in a restaurant
- What to give? - and this is probably the most difficult question before the holiday. Show your clients that you remember them and understand what they are thinking about now. And on top of that, you offer them a solution.
Example of a push message with a gift idea for February 23
- Drawing. A pleasant bonus in the establishment will not only increase loyalty, but also increase the restaurant's revenue.
Sample message with a gift when booking a table for February 23
- Informing. With the help of such mailings, show the client that you care about him. If you work later than usual, inform your clients about it - they will surely be happy
Example of a message with information about changed working hours due to a holiday