1. Online table reservations
This is a great opportunity to collect information about customers. You will be able to learn about a visitor even before he comes to your restaurant. Firstly , it personalizes the process of interaction with the guest from the moment he enters your establishment and increases trust in you. Secondly , thanks to the information from the reservation, you will be able to learn all the details about the guests in advance and prepare a table, for example, for a birthday.
Ginza Project Online Booking Widget
2. WI-FI
Free Wi-Fi in restaurants is not only a pleasant andguatemala mobile phone number list convenient option for customers, but also an effective way to obtain information about them.
Not all providers provide user authorization information to business owners. Check with your provider for the possibility of using the data and the conditions.
You can collect customer data using a Wi-Fi login form where you ask for the visitor's contact information, or you can use social media login. Both options are great for collecting information about your visitors.
3. Loyalty program
Another effective way to learn about the client and their preferences is a loyalty program. CRM systems are capable of collecting and systematizing information about a visitor who participates in loyalty programs. This method is suitable for deeper analysis and making marketing decisions based on data.
Online customer data collection form Passteam transfers data to your CRM/POS as a new customer card.
This option can also encourage customers to return to your restaurant and can give you a guide on how to bring customers back by collecting their data.
Set up Passteam's online survey to collect your guests' data now - it's free and makes the data collection process easier for both your guests and you
Set up a questionnaire
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4. QR menu
With the onset of the pandemic, the electronic menu has become more relevant and convenient for customers. This is both an opportunity for customers to view the menu in advance and make a contactless order, and a way that will allow you to collect data to analyze your target audience.
Electronic menu of the St. Petersburg chain Marketplace. You can immediately place an order for either a table, takeaway, or delivery.
In such a menu, customers can place an order or even leave a review, which allows you to conveniently and efficiently collect their data, as well as find out what exactly they like about your restaurant and what needs to be changed. This is a great way that will be convenient for both you and your customers.
5. Food delivery services
Delivery services have become a familiar part of our lives. If you set up an online ordering platform correctly, it will not only become a convenient feature for customers, but will also help you collect the necessary contact information, which can be supplemented by order history.
This is a convenient way for you to organize and analyze information about those who use online delivery.
Lifehack . Not all delivery services provide restaurants with full customer data. But this limitation can be partially circumvented and data from some customers can be collected – place a QR code for receiving a loyalty card with a special offer directly on the packaging. This way, you will receive customer data, and the customer will receive a great offer.
QR code on pizza box leads to Dominos website
The information you collect is a valuable resource for your business. When used wisely, you can retain regular customers and find new ones, analyze the preferences of your target audience, and develop your business according to the insights you receive.