Over the past four year

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However, in many cases it is easier to show ROI there. Focusing too much on the top of the funnel causes marketers to lose sight of simpler ROI metrics, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on XContent Marketing Certification | Get the building blocks for your strategyRead more Skip to contentContent Marketing InstituteAdvertisingContact usSubscribeSearchSearch. ..StoriesResourcesTopicsResearch DataLearning and Empowerment; EducationEventsOne way to stand out in the crowd of contentDennis Shiao | Published: November, | Content CreationThis story begins in the present.

Brian Fanzo is the founder, CEO and keynote speaker. He gives belgium whatsapp fan lectures every year.s, he has done more than live video broadcasts. Brian works with leading brands including Dell, Adobe, IBM and SAP. He has participated in influencer events at Mobile World Congress and the Super Bowl. Chances are you know Brian. But where did Brian's story begin? At a frozen yogurt store in Virginia Beach. Brian shared his story during Content Marketing World's "Press the Damn Button: How to Stand Out from Bad News and Fake News.

" Social media. How did David defeat Goliath? In a small shopping area in Virginia Beach, Brian's family opened a frozen yogurt store. While working there as a teenager, Brian learned life lessons. Brian's father is a strong believer in community - both the concept and the close-knit community they were a part of. It could be argued that their frozen yogurt shop was the center of the community. “We held a baseball draft for our local community.