Users expect to quickly obtain information by simply glancing at the card, so the front side should be concise and easy to read.
Examples of information on the front side:
Company name (use the logo and company name to quickly identify the card to the user);
Important indicators that the user monitors (bonus balance, discount size, denomination, level)
Additional metrics that the user monitors
Barcode
It is not recommended to place:
Date of the last map update
Information about the card owner
Introductory data
News
Call to turn over the card bybulgaria mobile phone number list pressing the "i" button
A duplicate version of the plastic card in the central image
Additional information that you think users might need is better displayed on the back of the card than condensed onto the front.
Examples of information on the back side:
Card owner details
Card Value Data
Information on how to use the card
Additional information about the operation of the program that uses the map
Additional contact information about the store (phone, address, opening hours)
Useful links to additional services
News and updates about your company
Please note that the maps displayed on Apple Watch do not include the back view.
7. Use the company logo in white
The logo image is located in the upper left corner of the card, before the company name. For best results, use a white, monochrome version of your logo that does not include text. If you want your logo to match the color of your company text, give the image a shadow of 1 pixel offset, a blur of 1 pixel, and 35% opacity.
8. Avoid using language that identifies the device
You can't predict the device your users will be viewing your card on, so there's no need to include language that may not make sense on a specific device. For example, the text "unlock" displayed to users on an Apple Watch doesn't make sense.
9. Avoid using white backgrounds
The map looks better if the background is bright or dark. After creating the background color, make sure that the text located on the map is readable.
It is best if you use your corporate colors - this way the card becomes more recognizable and branded.
10. Use image optimization
Since users receive maps via email and in the Safari browser, it is important to make the map load quickly. To improve the user experience, use the smallest images possible to achieve the desired appearance.
11. Increase the value of the card by updating it as needed
Although an eCard is a copy of a plastic card that typically does not change, your eCard can provide a better experience by reflecting real-world events. For example, you can update a boarding pass if a flight is delayed, so users always have up-to-date information when they open their card.