Content Types: Interviews
Interviews with industry experts, or even your own clients, are another of the most effective types of content marketing. Interview content provides valuable information for your site visitors. It can help them better understand potential challenges and needs that you as an organization can help address and solve. Not to mention, it’s a great way to effectively position your company as an expert in your industry.
I recommend a few different ways to use interviews as part of your content marketing campaign:
Conduct a live interview via webinar or live broadcast such as Facebook Live.
Create written interviews for your blog.
Look for opportunities to be interviewed by outside sources.
The key to using interview content is to make sure the material provides some value to your target audience. Choose interview topics that can provide useful information and insights into the topics that matter most to your prospects and customers.
Social media posts
Social media platforms like Facebook, Twitter, and Instagram help businesses reach new audiences and maintain relationships with customers. The content of your social media posts plays a major role in how your business is seen by new prospects and existing customers.
How you use social media posts as part of your strategy will depend on your goals. When it comes to sales and conversions, there are a few different ways and different social media channels to influence users’ purchasing decisions.
There are many different ways that social media posts can influence a customer's purchasing decision.
Types of Content: GIFs and Memes
This is one of the most popular types of content, everywhere you turn someone is sharing one of their favorite memes. This type of content has become incredibly popular among internet new zealand whatsapp lead users and has solidified its importance in popular culture. Not to mention that memes and GIFs are some of the most used types of content on the internet and are an integral part of many content marketing campaigns.
They usually contain images and text that spread like a virus on the Internet.
Meme
Like memes, GIFs are also a great way to communicate and interact with your audience. GIFs are animated images that can be shared across platforms, including social media and email.
GIF content types
GIF
Gifs and memes are a type of content that is emotional in nature. You can use them to stir up emotion or draw attention to a topic. You can create your own GIFs and memes or find suitable ones that already exist on the Internet.
There are a few different places you can use this type in your own strategy. For example, you can include GIFs or memes in blog posts or emails. You can also post them on social media as a way to generate discussion about a specific topic. GIFs and memes are also some of the most shared types of content on the internet, which means using these formats can help you gain more brand exposure and earn links.
Record interview content and share it on your website and via YouTube .
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