If these departments are not aligned

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It can create friction — both within your company and with your customers. For example, if the marketing team launches a campaign to promote a specific product, does the sales team know what’s being sold and why? If not, they may steer customers to something different, defeating the campaign’s whole purpose. Instead, managers need to bring sales and marketing together when developing content marketing pieces.


If a video or article is centered on a specific product, make sure that the salespeople know tunisia telegram database what to expect. The sales team may also be able to provide insight based on their interactions with customers. Imagine that multiple users complain about a specific product feature — the salespeople can notify marketing to address that issue. Content Marketing Fail #4: Not Targeting the Right Audience As we mentioned, marketers are usually data-driven.


And one of the most valuable data points is the buyer persona. Rather than selling products to a broad swath of people, companies find much more success by narrowing their focus to a single identifiable demographic. Unfortunately, this research may not make it into the content marketing strategy. If it doesn’t, then pieces may appeal to different customers, which will derail your overall success. Just as you should align different departments when developing new content, you have to make sure it appeals to the right person.