Banner blindness functions in a very similar way

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For example, if one of our blog posts talked about best practices to increase conversions, we could include on it a banner to this ebook: Rocking Lead Generation So What is Banner Blindness? Think about the last time you really paid attention to the sound of your refrigerator running or your heating system kicking in. While these sounds were at first prominent when you moved into your home, after time you’ve likely grown accustomed to hearing them and now tend to tune them out during everyday life.


While banner blindness can refer to a deliberate refusal to acknowledge an ad, it is uganda telegram number list usually used to describe an unconscious form of selective attention. Let’s look back to the last time you visited your favorite news site. Was there a banner ad at the top of the page? Did you notice it? Or did you already start to scroll down to the content before noticing what it was — or maybe before it even loaded all the way? If a reader expects there to be an ad on a website, odds are, after time, they grow accustomed to scrolling partway down the page to get to the content they want to see without ever looking at the banner ad.


After a time, the banner ad on the site serves no purpose as viewers aren’t even looking directly at it, much less clicking on it. What Can You Do to Avoid Banner Blindness? Banner blindness can affect any advertiser, and the impact of it can result in a loss of ROI, loss of revenue, and a decrease in conversions. In the worst cases, your brand can take a hit on reputation or reliability if the ad is seen as a nuisance or distraction from the content a viewer wants to see.