How Do You Collect Intent Data? Once you understand

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The types of intent data, it becomes easier to see how you can collect it. Collecting first-party intent data You can easily collect first-party intent data by running analytic tools on your website. For example, when prospective buyers visit your platforms, you can track their activity. Similarly, when someone fills and submits a form on your website, you can nurture them with ads and send them an email or two to potentially convert them.


However, for this to work, your prospects must be researching challenges that your solution buy south africa telegram database can address and they must be doing that research on your website. So, what if they’re doing research, just not on your website? That’s where third-party vendors come in to help you with third-party intent data. Collecting third-party intent data When your prospects visit other websites, you have no visibility of their activity.


Hence, the easiest way to access third-party intent data is to buy it from a third-party vendor. Because content consumption is a strong indicator of buyer intent, these third-party platforms can aggregate online research activity from data-sharing cooperatives, including B2B websites and media publishers. By collecting weekly activities, they can then map out each company’s average content consumption over time. By monitoring this baseline of activity, they can pick out spikes in topic searches.