The main page is a clean and easy-to-navigate interface with

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A list of broad topics that lead to content clusters which in turn have links to American Express products. They also have featured content in each category. The Different Types of Content Hubs Hub and Spoke or Topic Clusters The hub and spoke model generally starts with a single hubpage or pillar dedicated to one broad topic, and a number of subpages that further explore more in-depth subtopics.


This simple structure supports evergreen topics the best because they don’t need updating very often. The paraguay telegram database hubpage links to all of the subpages and they link back to the hubpage. The entire group of hub and spoke units is called a topic cluster. Content Library The content library model starts with an index page that displays all the subtopics and then links to all of the subtopic index pages.


Then, each individual subtopic index page links to its own subpages. These subpages can include various formats, such as white papers, separate articles, images, videos, or podcasts. This model looks a little more like the table of contents at the beginning of a book. It lists all of the chapters, which then go into more depth. However, in this instance, each chapter has its own index as well as pieces of content on the subtopic.