Is FLoC a replacement for third-party cookies? Well, yes

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Since FLoC is designed to be an alternative to third-party cookies, it is easy to assume that the process Google sets forth for digital marketers will be somewhat similar to what is currently in use. After all, they definitely do not want to crash the paid advertising market, which generates a huge chunk of their annual revenue to the tune of billions of dollars.


The good news? All hope for advertisers is not lost. First-party cookies are still very much a piece of the portugal telegram number list Google Chrome browser. This means that the tracking that your website uses when a user is signed into their account or approves an opt-in is still usable for marketing purposes. While this type of permission was important before, it is easy to see where it will become even more crucial into the future.


Collecting first-party data: the checklist you need in a cookieless world. Is Google’s FLoC a Terrible Idea? Many industry experts feel that Google’s FLoC is the worst thing to hit the industry in years. Why? There are too many ways a particular cohort category could cause issues for individuals, especially if their web searches involve sensitive categories, such as topics about domestic violence and certain health conditions.