A tempting call to action and an attractive ad design are what you need to create a catching app advertisement. Displaying ads on websites or mobile apps develops a kind of belief that the user really iranian whatsapp needs it and encourages them to buy the app. Don't neglect to create multiple variations of your ads, and be sure to run A/B testing to determine if it works.
Resources for displaying ads
Many websites and mobile apps provide a place to display app install ads. Such resources are also called 'publishers.' To become a publisher, you need to meet the criteria: ISPs, the number of users, connection type, etc.
You can track the number of installs and find out from which source the most conversion comes with the integration of the attribution platform. Such platforms collect analytics according to many parameters that suit your strategy. The tracking platform does not directly engage users but is designed to analyze events and conversions. Based on it, you can build a flawless advertising campaign with a high cash flow.
Campaign Manager
You need a person who will manage the project, especially if you decide to build an omnichannel marketing campaign. The campaign manager is responsible for setting up, optimizing, and managing the launch of app install ads. They are also accountable for attracting users, and it's their task to build a strategy that satisfies the client.
6 Steps to Run a Winning App Install Campaign
Step 1. Calculating your budget for the project
The first step is to determine the cost of your advertising campaign. It is based on the number of installations you need. CPI (cost per install) is variable and does not have a single value. The price is influenced by factors such as the platform, where the ad is placed, and the category to which your app belongs.
You will have to spend some time collecting specific data. Based on them, you can calculate CPI using the formula below:
Total Budget = Goal x CPI
This formula will give you an idea of your projected budget and how much you need to spend to be successful.