You have found an offer that meets a need or solves phone number data a problem and that could potentially attract buyers, all you have to do is understand and master the context in which you want to evolve . To do this, analyzing the global market in which you want to place your business is the first step.
Aggregate demand
In this part you need to answer two main questions:
In which market will your business operate?
What is the geographic dimension of the market(s) you wish to target?
To answer this, you will study the global (or macroeconomic) market which corresponds to the market grouping together all buyers and sellers. Be careful not to confuse it with your company's market, which corresponds to the buyers and competitors of your future company.
Market segmentation by product type and customer type
Here you need to answer the following questions:
What products/services are sold?
Who will be your customers or users?
Market segmentation involves dividing a large consumer population that represents your target market into subcategories using certain criteria. These criteria can be socio-demographic, geographic or behavioral.
You will do the same with the different products and services through criteria such as price, country of manufacture, range, age criteria, etc. It is up to you to find the criteria that will best correspond to the offer you wish to launch.
Organization of distribution
Just like the two previous parts, this one must answer 2 questions:
What are the distribution channels and circuits ?
What are the market developments in value and volume?
To answer these questions more easily, you can use a well-known tool: PESTEL.
This strategic tool will help you identify and measure all the elements that could impact your business .