These issues have sparked public

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debate and raised questions about the brand’s practices and product claims. Here’s a closer look at the controversies surrounding Prime Drink. Refresco Bottler Lawsuit In August 2024, Refresco alleged that Congo Brands, which sells the Prime hydration beverage, backed out of its agreement to sell it. Beverage bottler Refresco thereby filed a lawsuit against Congo Brands Procurement LLC and Prime Hydration, LLC, seeking $67.7 million from the beverage company. The dispute centers around a “take-or-pay” agreement signed in March 2023.


Refresco invested significantly in refitting a production line in its facility to produce chemical manufacturers email lists PRIME Hydration sports drinks exclusively. Refresco claims that the defendants agreed to a three-year minimum purchase volume commitment, but failed to meet their obligations when sales of PRIME beverages declined. Despite Refresco’s fulfillment of its contract terms, including costly preparations and a scheduled test run, the defendants refused to participate in the final testing and repudiated the agreement, causing financial harm to Refresco. Misleading Advertising Claims One of the primary controversies involves allegations of misleading advertising.


Critics argue that Prime Drink’s marketing often exaggerates the benefits of the product, promising more than what the drink can deliver. Claims of superior hydration and performance enhancement have been challenged by consumers and competitors, who argue that such statements lack sufficient scientific backing. This has led to debates over the ethics of marketing practices and the responsibility of brands to provide accurate information. Ingredient Transparency and Health Concerns PRIME has faced scrutiny over its ingredient list and nutritional information. Some consumers have raised concerns about the presence of high sugar content and other additives, questioning whether the drink aligns with the health-conscious image promoted by the brand.