The sharp drop in FAQs: From 55% to 3%

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The integration of shopping ads into SERPs, often accompanied by product images, prices, and retailer names, allows consumers to quickly find what they are looking for. Google Merchant Center and Product Listing Ads (PLA) have become increasingly important as online shopping increases, thanks to the pandemic-induced shift to e-commerce. This trend is likely to continue as more retailers invest in optimizing their product data for search engines.

One of the most striking trends in belarus whatsapp the SERP landscape has been the sharp decline in FAQs . In 2021, 55% of tracked keywords returned FAQ boxes in search results, but by 2023, that number had dropped to just 3% .

The decline in FAQs could be due to Google's evolving algorithms, which have begun to prioritize more visually engaging or interactive content, such as images, videos, and shopping carousels. The decline could also reflect a change in user preferences, who may find the answers they need from other features such as Featured Snippets or directly within the content of web pages.

For companies that once relied heavily on FAQ optimization, this trend suggests they need to move toward other types of content creation, such as rich media, to maintain visibility in the SERPs.