The insurance sector , already heavily invested in digital transformation , is destined to change further, following the spread of highly pervasive technologies that in the years to come will be increasingly able to profoundly impact the consumer experience. If every new technological trend is influenced by (and in turn influences) the corporate culture of companies, the driving factor behind the improvement of insurance processes is first and foremost cultural : it is the ability to offer a customer experience that lives up to the standards of contemporary users throughout their “journey”, starting from the onboarding phase .
Digital onboarding in the insurance industry is one of the two crucial moments hong kong whatsapp resource on which the success of commercial transactions between insurance companies and consumers depends today. It is the phase in which the perception of the insured's experience is formed: this is why it is so essential to manage it in the right way.
Digital onboarding is the digitalized process of acquiring a new customer by an organization . Digital onboarding can occur using digital touchpoints made available by the company or through any of the user's devices, including mobile.