Springfield is another brand to jump on the metaverse bandwagon. It has now announced its first exclusive digital collection called “ Springfield Metacollection ” for the Roblox and Decentraland platforms, which will be available for one month at the end of November.
This initiative comes from Playoffnations , a Spanish company specialized in the metaverse, and AlterHeaven , a company specialized in Web 3.
Springfield Metacollection
This collection is inspired by a physical collection. Users will be able to purchase these items for their avatars in online stores. What users buy will be exclusive to the platforms thanks to Blockchain technology .
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The brand's goal is to reach a new audience , since there is a great growth in audiences on latvia number data these platforms and for the collection to dress avatars from different metaverses.
“ Fashion is an expression of personality , and just like in the physical world, each person will choose to have their own unique avatar in the metaverse,” says Rosario Treviño, marketing and communications director at Springfield. “The avatar itself is fashion, a digital expression of your personality and how you want others to see you,” she adds.
to test the two main platforms in the metaverse. Why? The first, Roblox , with 52.2 million users, is due to its great popularity and reach and because it allows it to reach a larger audience. And the second, Decentraland , is due to its potential for customization and maximum control for users when it comes to managing the space and their relationships.
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«The data doesn't lie: the video game world generated a worldwide turnover of around 61 billion dollars in 2021, just from the purchase of virtual goods, skins and cosmetics for your avatar. A figure that we can compare with the fashion industry, which reached a turnover of 825.70 million dollars in 2021», says Marc Pérez Miralles, Co-founder and CEO at Playoffnations and Co-founder at Alter Heaven «It is logical, therefore, that both worlds join forces to grow together».