We still have to outline one last step, which in many ways is the most decisive.

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The most important fruit of digital archiving , in fact, is an extremely efficient, smart CRM (Customer Relationship Management) system that can be used at a very high level of depth .

To put it another way: a goldmine of data on all your customers. So what does all this translate into? An unprecedented knowledge of your target .

Knowledge that, in turn, must be transformed into a turning point in pakistan whatsapp resource communication and in the relationship between insurance company and individual insured. In short, revolutionizing CRM systems in a digital sense also has an extremely positive impact on CCM (Customer Communication Management) systems.

And what is the key word of the CCM of the future? Personalization . Starting from the analysis of data, it is possible to build a one-to-one digital communication with your customers .

A real tailor-made dialogue , based on individual risk profiles, of course, but also on the characteristics, needs, and desires of individuals. Pay attention to this data! The Insurance Industry is the third production sector with the highest rate of “planned cancellation” (the so-called “planned churn”): if in 2018 this rate was 19.5%, now we are at 22.5%.

In short, everything revolves and will increasingly revolve around the theme of Customer Retention: it is the first concern and the first objective for companies in the sector. The path to achieving this objective passes, in fact, through the ability of companies to create a new relationship with individual insured persons .

With the tools offered by specialized companies such as Doxee , you can integrate certification and authentication tools , with those relating to electronic signatures , up to digital preservation . Finally, to arrive at personalized marketing and communication tools . It is no coincidence that a giant in the sector such as AXA has relied on the services offered by Doxee , with the specific aim of reducing the cancellation rate by customers at the delicate moment of policy renewal!