Preparing different types of content gives the lead the opportunity to choose the alternative that best suits their learning style . Explainer videos , for example, that show a certain product in action in one or more contexts of use, are perfect for providing the essential information to start using it. However, social proof is the best tactic of this phase, thanks to which the company manages to more forcefully underline the elements of competitive differentiation.
Even today, in the hyper-digitalized world we live in, good old “word of singapore whatsapp resource mouth” proves to be exceptionally powerful in influencing a person's decision, especially if it appears in the form of online reviews . Inserting a focus on its products , accompanied by reports from customers who have already purchased them , into the emails that a brand periodically sends to its mailing list members is certainly more convincing than simply providing a technical sheet, however detailed. The list of products at an initial stage can be limited to best-sellers and then include a more targeted selection as the brand delves deeper into the profile of the individual lead.
And since the product or service likely has more than one feature, marketers can use drip email campaigns , a series of emails sent automatically on a pre-set schedule, each containing a customer testimonial about a particular feature .