Effectiveness
Consumer surveys suggest that advertising on streaming video platforms can positively impact purchase intent, and a balanced media mix can offer a higher return on advertising investment (ROI) than TV alone.
Several tools now support the planning and evaluation process of
cross-media audiovisual advertising campaigns. The study suggests that advertisers should update their skills:
The strategy, shifting the mindset towards a holistic approach to audiovisual advertising, israel number data xploiting the synergies between traditional television and “video streaming” as part of a marketing strategy aimed at increasing “customer lifetime value”.
The operating model , breaking down barriers between the “online” and “offline” worlds by redefining the functions, processes and KPIs involved in the allocation of advertising investment.
Skills, leveraging existing knowledge of television advertising and developing/acquiring new skills to launch innovative campaigns.
Testing at scale , implementing advanced analysis and sophisticated tests to optimize the advertising mix.