digital marketing trend 2025: omnichannel

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As long periods of social distancing accelerate digital transformation, it’s become clear to even the most skeptical businesses: content marketing is the most predictable way to generate ROI .

This is what Semrush states in its recent report, which also features another interesting statistic: according to 97% of respondents (business decision makers and marketers), in 2021, content has proven to be by far the most important tactic within the overall marketing strategy. It is therefore no surprise that the development of content marketing initiatives will also be among the trends for next year.

One of the most effective applications of content marketing, thanks to albania whatsapp resource which the company can carve out a space of visibility in the flow of daily news, are explainer videos: videos with great informative value that explain concepts, processes and often complicated problems (for example the use of a product or service) in a simple and understandable way.

They convey even very complex messages in a clear and fluent way. The direct objective is not selling as an end in itself but rather informing and educating, without rhetoric or pedagogical intentions. In 2023, a digital marketing trend that promises to really work is the one that will focus on the production of useful and meaningful content , capable of "compensating" for the time that the user decides to dedicate to their use.

In 2023, companies that have not yet done so will have to adopt a fully omnichannel approach . Only in this way will they be able to intercept the trajectories of the consumer (potential customer or already acquired) throughout the purchasing process, at different times and on different channels (mostly online but also offline). Digital marketing in the near future will have to include the distribution of content on a mix of channels, developing ad hoc versions of each content, for each medium.