In-house product comparison

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Remember, customers don’t just want to compare your product to others; they want to compare the products you offer with each other. Creating a page that shows customers in a blink exactly what you’ve got and how they compare creates clarity for potential customers, and is a great way to show those customers already using your cheaper products what they’re missing out on. Creating a simple, one-page document is a very efficient way to present this kind of information.

So, list all the features offered by your products or services and show an overview of the similarities and differences between them. It’s important to have firm differentiation points for comparison and it’s just as crucial to know what features your customers are most interested in. What will be the deciding factor for them? Find out, and highlight them.

A chart is a clear and concise way to do this. It gives all the information bolivia telegram number in one glance and doesn’t require viewers to flip between pages or even scroll up or down. Here are two great examples of this; one from Baseline and one from Fitbit:


Baseline - Example of premium product first

Fitbit comparison page
Top tip: Recent research suggests charts featuring the most premium products first are more successful at selling them (as in the Baseline example), as opposed to the basic options.

Finally, remember that comparisons are a good thing. You can use your product comparison pages to highlight why your product is superior, and if it isn’t, then you can use them yourself to clearly see what product areas you need to focus on.