Emerging Technology Trends in Nonprofit Marketing

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Only 17% of nonprofits provide justification in most cases.
Only 5% of nonprofits said they spend most of their time in the media asking for funding.
Nearly 60% of nonprofits rarely or never publish germany phone number entertainment content.
39% of nonprofits plan to change words or language to better describe their work or projects.
31% of nonprofits are planning a major redesign of their email templates.
Nonprofits are increasingly leveraging technology to raise funds and connect with donors. Here's what you need to know:

29. 67% of nonprofits use customer relationship management (CRM) software to track donations and manage communications.
CRM software helps nonprofits organize donor information and easily stay in touch. It’s great for planning marketing and raising more money.

Take HubSpot’s CRM as an example. With it, you can collect more information about your supporters through forms, chatbots, media, and more. Your team can then follow up with potential donors, learn how people interact with your nonprofit, and improve the donor experience.

HubSpot visualizes all marketing efforts and helps nonprofits develop solid marketing plans.

Track the user journey on your WordPress website
For more information, you can opt for our complete HubSpot review.

30. 60% of nonprofits are exploring artificial intelligence but have not yet formally established any policies.
That means many nonprofits are interested in using artificial intelligence for marketing and fundraising, but formal rules have yet to be established. As artificial intelligence becomes more commonplace in nonprofit tools, it’s important to have guidelines in place.

When using AI in nonprofit marketing, you need to maintain your organization’s unique voice, ensure content created by AI is accurate, use AI to aid rather than replace human creativity, and protect donor messaging when using AI for data analysis .

All these aspects are critical to maintaining donor trust.