We will focus in particular on writing good email subjects. Studies show that almost 70% of users decide to read or mark an email as spam based solely on the subject (Invespcro).
How to Write a Compelling Easter Email Subject Line?
The effectiveness of email subject lines has been tested by various studies, precisely because titles are a key element to attract attention and convince people to open the newsletter. Here are some best practices and examples to inspire you for successful Easter email campaigns:
Email Subject Customization
Email subjects personalized based on location/region united kingdom telegram have a 29% higher open rate (Experian). You can also use the subscriber’s name, some favorite products, or other data you have. Some examples:
[Subscriber Name], [Product Name] is waiting for you!
[Subscriber Name], [Product Name] is now cheaper!
Free Easter delivery to [City]!
Order by [Date] and get [Product Name] in your Easter basket!
Creating a sense of urgency
Urgency is also a selling element. Show right from the headline that the offer is limited. However, don’t create false urgency. The limited stock or expiration time must be real.
Hurry, only 3 [Product Name] left!
The rabbit sends you an exclusive discount code. Use it within 24 hours!
[Subscriber Name], [Product Name] has limited stock!
Clear and concise content
Clarity and conciseness can generate up to 541% more responses and followers (MarketingSherpa). Use clear, action-oriented language. When available, numbers increase clarity and increase engagement.
We've got all your favorite products in your Easter basket
!
Easter delights are here, with a 20% discount!Catch the Rabbit's offers. Limited stock!
Arouse curiosity
Curiosity. We are all overwhelmed with information, notifications and messages from brands. Especially during the holiday season, when e-commerce newsletters multiply, it is important to stand out and arouse curiosity.
Are you a [brand name] customer? We have a special offer for you this Easter! Open it and discover what Easter surprises we have for you
!This Holy Week, we believe in economical offers
!We leapfrog the competition!
Discover the exclusive offers we have for you!Easter newsletter templates