On January 1, GfK DAM became the new official digital audience measurement system, replacing comScore. Since winning the measurement competition, it has been in constant communication with the Digital Audience Monitoring Commission to ensure compliance with the points promised in the call for tenders.
(aea) and the Association for Media Research (AIMC). Its tasks are the analysis of the control and monitoring of all established commitments . For this reason, it has agreed jointly with GfK to establish an audit panel that supports its tool.
The validation and officialisation of the data by the Monitoring Committee will be based on the results of the audit. In this way, as stated by this group, the market will be guaranteed the quality of the measurement and the maximum transparency, reliability and rigour of the process.
The Monitoring Committee thanks GfK DAM for its “performance” lithuania number data and its “technological capacity”
The Monitoring Committee has also used the communication of this information to thank GfK for its efforts to fulfil the commitments established. According to them, they have demonstrated " their technological capacity and their willingness to respond and provide solutions , in record time, to the needs and challenges that have been raised by both the Monitoring Committee and the technical working group."
On the other hand, it goes further and thanks everyone who has been involved in this objective of creating "the best measurement of digital audiences in Spain" for their dedication. GfK DAM will be in charge of this section for at least four years, according to David Sánchez , Digital Solutions Director of the company, for MarketingDirecto.com .
The biweekly frequency of the data is one of the most important changes in this meter. But it is also the fact that it puts the focus on people and consumers with a more individual perspective. The inclusion of more metrics is another of the novelties that it brings, since they seek a "more quality version of what that audience is like, how that audience interacts with the content and consumes content."
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