As Michael C. aptly puts it, it's about igniting that "lightbulb moment" for potential customers, guiding them on a journey of discovery with your brand. When teams are moving from lead generation to demand generation, there are often stakeholder expectations that need to be managed about lead volume and time to close. By focusing a ton on internal communication and metrics, marketers can position themselves as strategic leaders following best practices in today’s oversaturated marketing channels. If
to refine your demand generation efforts and seek expert insights: italy number screening We source the top 1% of marketers in as few as 48 hours to assist with your demand generation. Let's transform those lightbulb moments into lasting customer relationships. Successful product launches are led by product marketers who understand the significance of continuity in branding and messaging, and alignment cross functionally. Blake Emal recently sat down with product marketing expert, Alex Virden, to learn more about the repeatable framework she utilizes to enable teams and maximize the impact of new feature launches. Alex Virden shares how product marketing acts as the strategic glue between departments, and in managing branding oriented to clearly communicate product value, builds high-performing launch teams.