For several weeks now, pupils born in 2010 have been the target of insults , cyberbullying and mockery on the Internet as they return to school in France. The hashtag #Anti2010 has spread across social media, reaching as far as the country's Ministry of Education, which, through its minister, Jean-Michel Blanquer , has called for fraternity.
its Whopper - to combat bullying of minors . To combat this movement that targets those born in 2010, the brand has joined forces with the association Les Papillons , which fights against child abuse and all forms of bullying.
This is how the # ThanksThe2010 campaign was born , with the main objective of ending thi iran number data s harassment trend. The action, designed by Buzzman , will be implemented in all online video games to fight against the 40 million mentions on the Internet that have this harmful hashtag.
The idea is that video games become a space in which those born in the 2010s are celebrated, in order to support them and help them regain their confidence.
Burger King, in collaboration with Les Papillons, is asking all players to pay tribute to their fellow players born in 2010. Whether by tagging them, writing to them or creating related scenes in online games, it invites fraternity and support. It also encourages sharing content with the aforementioned hashtag. To further encourage participation, the firm will thank the gesture with a Whopper .
Buzzman has shared images that reflect this support. In one of them we see a football player with the number “2010” on his jersey number. Another shows that year in stone, while another scene presents it to us as if it were graffiti on the wall, inside the video game.