2. The customer relationship management system (CRM)

[nurmohammadkhan]

Doxee Pweb® is the product dedicated to the production and distribution of personalized micro-sites that, thanks to the implementation of interactive functions such as call-to-action, forms and integrations with Chatbots, offers users a new way to interact with the company and brands an extremely high-performance solution for collecting and conveying information.

Website, email, phone number, postal address, content downloads, and pipeline albania whatsapp resource position: CRM systems can play an important role in collecting and managing information about potential customers obtained through contact form completion . Organized in an automated and centralized way, this information constitutes a wealth of knowledge from which to draw to implement further lead generation and lead nurturing actions.

A customized CRM solution can help you enhance information even more, for example by tagging it specifically and categorizing it based on its relevance to the company's various objectives. Today's most sophisticated CRM systems not only offer a complete and dynamic overview of the customer situation , useful for optimizing business processes, but also guarantee medium- and long-term results in customer acquisition and loyalty .

All the data collected along the path of a specific customer, quantitative and qualitative, are organized, connected and analyzed through the functions of the most advanced CRMs: personal data , information that comes from interactions with the company , registration of transactions carried out , service requests , feedback , suggestions . The system provides an interface that, starting from the sharing of data and information, allows the design of truly customer-centric marketing actions, contributing to the accuracy of lead generation campaigns .