3. Underestimating digital channels

[nurmohammadkhan]

Ignoring patient reviews: We live in a society where reviews drive virtually every purchasing or consumption decision. Responding to patient feedback shows care for them, strengthens the brand's reputation within the relevant online community, allows you to exercise control over the official narrative ("threatened" by particularly negative reviews), helps identify patterns and habits that are harmful to the company. A good healthcare marketing strategy not only responds promptly and professionally, but directly encourages patient reviews and testimonials by providing dedicated spaces for discussion on its channels.

In the field of external communication, a very serious error that algeria whatsapp resource undermines the visibility, “newsworthiness” and reliability of a company or a healthcare institution concerns the design of digital channels (website, blog, app) , which often tends to underestimate the peculiar psychological dimension of the user-patient experience. People who find themselves having to seek medical, healthcare or assistance help tend to be frustrated, anxious and scared: dealing with channels that are easy to find, understand and use can bring immediate relief and form the basis for a lasting relationship of trust. Healthcare marketing will then have to focus on:

build sites with common sense to be navigated instinctively. Every digital strategy undoubtedly benefits from responsive websites, characterized by an interesting design and equipped with interactive elements. Another technological advancement in this area is represented by personalization.
eliminate friction and divergence between different channels , which must all be integrated into a cohesive user experience, allowing patients to take full control of the information that concerns them;
enhance the mobile experience . The journey of a patient who has to choose a healthcare provider or monitor the status of his or her treatments or ask for information on benefits and services, now takes place largely on online channels, and is marked by a series of decisions that involve different digital touch points. In line with a general trend that has affected all production and service sectors in recent years, even in the Healthcare sector mobile is growing significantly among the preferences given by users and is on its way to becoming the virtual place of greatest conversion.