5. Improving Customer Experience

[nurmohammadkhan]

So let's start with a question: what is the key point of this type of integration? The answer is very simple: it's data .

In this digital virtuous circle, in fact, all transactions and relationships with customers remain tracked and traceable. A mass of highly granular information that allows for the optimization of processes , first of all, by quickly and automatically identifying delicate points, hitches, everything that could be improved. But that's not all, of course.

Data analysis, in fact, allows you to refine your knowledge of your customer base, its characteristics, preferences, habits, and possible needs like never before .

No longer a single and indiscriminate target, but a composite set of many argentina whatsapp resource different micro-targets , to be analysed with the utmost attention and then approached with tailor-made actions and processes .

The end point? People . Or, to put it another way, improving the Customer Experience, which is what we focus on in the fifth and final point.



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In the digital age, the market challenges are played out above all around Customer Experience . Just think about how the giants of the technology sector move in this sense: companies like Amazon, Apple, Microsoft or Google (to name only the most well-known and prominent names) put the customer at the center in everything and for everything. And they make the entire digital experience revolve around the single customer.

First of all, it is a question of digital customer journey : which must be fluid, intuitive, fast.

And here – even in this field – DTM systems prove to be precious or rather, indispensable.