And in fact, ever since they appeared, the mechanics have always been the same: the use italy mobile number example r poses a query and the engine returns a list of pages that
The only thing that has changed, and that is no small thing, is the way in which search engines display those results (SERPs), that is: the algorithm.
From the simple “one link, one vote,” Google’s mission has always been to improve the algorithm to achieve increasingly relevant results for the user.
The future of search
Google has been working to improve semantic search since the 1990s, and judging by its latest efforts (BERT), nothing makes us think that now that it is working on it, it will change course or slow down in this endeavor.
The way we search leads us to a world where SERPs are blurred, or rather, drawn differently.
Wearables and personal assistants are gradually making search results disappear, and increasingly only the single “result” counts: the most relevant one.
What's more, it is expected that Rankrain will gradually continue to learn and improve.
As a result, we will see that the search engine will increasingly know our personal context better and will be more effective in finding that unique answer that resolves our query.
In this way, we will finally get closer to the utopia that Google proposes of achieving that we do not even have to make the query, but that Google will provide us with the information we need at any given time.
In this regard, I recommend this article by Juan González Villa , which I think is very accurate in outlining the future of searches that Rank Brain is leading us to.
SEO and semantic searches
I know... I've left what you're probably most interested in for last.
I imagine you've been asking yourself questions like:
...and how do I do SEO for these semantic searches?
Well, let's see how you can take advantage of this semantic panorama that I just described to you.
The first thing you need to be clear about is that we are moving in a world in which Google no longer tries to understand the query made.
Now it goes further and tries to interpret the user's intention when performing it in order to offer an even more appropriate result.
Currently, the search engine has Hummingbird as its algorithm, but it has also improved thanks to the implementation of Rank Brain artificial intelligence and is now able to learn from our searches.
Taking this situation into account, I will tell you some things that I consider appropriate to achieve capturing relevant organic traffic from these semantic searches.