A final clarification

[nurmohammadkhan]

These are two “large-scale” examples, but as mentioned, social marketing can also be made up of small gestures that, however, mark a change in the company’s direction.

Consider Barilla 's recent decision to eliminate the famous plastic window from bahrain phone data its packs for the British market, in order to make the packaging 100% recyclable. The Parma-based company has not only found a relatively inexpensive way to get people talking, but has also demonstrated that it knows how to get in tune with the battles that consumers are currently waging, such as recycling and eco-sustainability.

In addition, by eliminating the plastic insert, Barilla has also redefined its identity, taking part in and supporting a current social change – which is well explained by the phrase now present in place of the window: “No more plastic windows. Changing our world one package at a time” .

In conclusion of the article it is good to clarify one thing. What has been described here is only one aspect of social marketing which, in reality, is a slightly broader category. It is, in fact, possible to make a distinction based on who adopts this approach .