The video format allows you to connect in a more personal way with your audience, it humanizes you since it is the format that generates the most trust, when people see your face and hear your voice they become familiar with you.
Diego tells us that “video allows us to connect in a different way. Images and texts allow you to transmit very little. This content can be compared a lot with content that already exists, and even if the content is of quality, it loses its power.”
“ The great value of the video format is to generate a bond switzerland email address with the audience through interaction . The video format and especially the streaming format is the most powerful for generating trust”
Many people are afraid to start creating video content because they don't feel capable of being in front of a camera and interacting with an audience. Sometimes they can compare themselves to someone like Diego, but Bruno reminds us that " the process is exponential . No one is born a YouTube genius, or a video-filming genius."
“ A great speaker is made with practice . When we are talking about what we are passionate about, and what we want to be and do, we should not be ashamed of sharing valuable content. Why should we feel ashamed of doing knowledge marketing and generating value for audiences? It is not something that happens overnight, it is about consistency, purpose and focusing on what your audience needs ” Diego tells us.
Recommended reading: B2B Marketing Actions for 2023
The video format is a tool that, if used correctly, can help us achieve great success. Bruno explains that “video is what generates the most confidence and is the most spontaneous, especially with the opportunity to do it via streaming, since we have the possibility of interacting and connecting.” This helps us to have a more loyal audience that is more interested in our content.
There is only one drawback to this format, and that is that you cannot yet optimize the keywords to appear more frequently in the search engine. But, if the goal is to connect, this is one of the most effective types of advanced digital content for blogs or social networks.