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Marketing pieces, such as guides, tutorials, or timeless collections of information, are knowledge that manages to attract people's attention to a website for a long period of time.

So, if you manage to get organic visits and have the right web structure to guide the reader towards landing pages or conversion pages, this content is a very valuable source for lead generation.

Since search engines value user satisfaction, evegreen that delivers value will tend to rank higher in the SERPs , especially if combined with a strong link building strategy .

5 Tips for Creating Evergreen Content Efficiently
At first glance, it may seem easy to create articles that last forever, but this depends on the advances of each industry you are in.

For example, in the field of decoration or crafts, there are techniques that will be used forever, but in the technology sector there are constant changes that require greater creativity when producing evergereen content . So, take note:

1. Use tools based on artificial intelligence
These tools are capable of analyzing large volumes of data and trends, allowing them to identify ideas and topics that are more likely to remain relevant over time.

Additionally, you can ask Chatbots about strategies, content types, and even get a draft to start working on. You can see that below, where we asked ChatGPT about 7 evergreen content ideas about electromobility.

Evergreen content
2. Write with a focus on the future
Avoid content based on current events or trends that can quickly become outdated. Instead cambodia lists , focus on topics that are in constant demand, such as historical data collections, case studies, biographies, and other concepts that will be useful for years to come.

Also, use language that does not reflect a specific period of time, avoiding words such as: during this month, in the past, today, etc.

3. Select topics that already work
Choose topics that are relevant and useful at any given time, regardless of fluctuations in trends or the industry. To do this, you can use SEO tools like Semrush that analyze your competitors' evergreen content , which should be of a certain age and still get considerable and consistent organic traffic.

For example, by analyzing the blog of a company like Walmart, you can see which articles have the most traffic and review which of them may contain evergreen content, and thus use it as an example.

Evergreen content
But before we get into that research, there are easy topics to address, such as talking about events and holidays like vacations, Christmas or Mother's Day, so you can create content for those dates and, if necessary, update it every year.