Linkbuilding: the secret to reaching the podium in Google

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In the current and growing competition that is observed in all areas, it is essential to stand out and apply unique and almost secret strategies. Link building is one of them and here we tell you everything you need to know to apply it successfully.

Within SEO positioning, there are multiple ways to scale a website in organic search results (SERP). One of them is by link building, that is, generating in a natural or intentional way that other authoritative websites recommend yours through a link.

Receiving this type of links, also called backlinks , is very important , since Google interprets them as a sign that your content is relevant and helps position your site in competitive areas.

Learn more about our LINKBUILDING service for companies
Why is it said that link building is a secret?
Unlike On-Page SEO, link building is an Off-Page SEO Google positioning technique , whose work is invisible to the public browsing the Internet. It can only be appreciated through SEO analytics tools such as those you will see later.

Search engines define the order in which they display their results ( SERP ) based on the expertise, authority and trustworthiness of the page. One way to measure these concepts is by analyzing the references that a site has, that is, the backlinks coming from other domains.

Backlinks represent a kind of vote of confidence from other sites to which they link, as if to say “this website has very relevant information on the topic, go check it out.”

In this example, you can see the backlinks that the Mascotadictos.com site receives . Notice how each site has a DR (authority) and also in the “Anchor text and target URL” column in the background, we are analyzing where they link to the site and how they do it: if it is with a keyword or image, if the link is follow or no-follow, among other parameters that are key to the result of this strategy.

Analysis of backlinks on the mascotadictos.com site
These “votes”, when they come from pages with a high rating , deliver greater domain authority book your list to the destination website, which according to Ahrefs , is defined as the “strength” of a domain.

There are different indexes created by multiple tools that calculate this value , which is evaluated on a scale of 0 to 100. The most common are the Domain Authority (DA) of MOZ, the Domain Rating (DR) of Ahrefs and the Authority Score (AS) of SEMrush.

Here we can see that Amazon has a DR of 96/100 according to Ahrefs:

Example of amazon.com DR
And BestBuy has an AS of 80/100 according to SEMrush:

BestBuy Authority Score according to SEMrush