First of all: what is Marketing?

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We want you to understand the concept behind these four words and the universe they are part of.

And of course, its immeasurable importance for a brand to establish itself and remain firm and strong in the market, even in the face of crises and insecurities.

Therefore, we are going to fill this article with clear examples albania phone number resource and objective explanations to help you understand what the 4Ps of marketing are, separately and together, and how to use this tool to your advantage.

Check out also our complete guide on Marketing Mix and its applications in business !


English terms often catch us off guard, even those with considerable knowledge of the language.

Marketing comes from the word market, which can be translated as market, or “to market”, from the verb to market. The “-ing” is the suffix that can be used to present an action that is happening at this moment.