Strategic partnerships for scale - pamela-slim ecosystem wheel

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For example, let’s say you’re working with a business owner who wants to scale through intellectual property. In this case, you need to understand not just their surface needs, but the entire process they are in and all the touch points where they seek help along the way so that you can build a partnership to serve them.

Slim developed a comprehensive framework denmark email list called the Ecosystem Wheel, which centers on the ideal customer and maps out all the online and offline places where they seek solutions to their challenges and connect with others facing similar challenges.

The ecosystem wheel goes beyond digital spaces or professional networks. It covers associations, conferences, local government programs, nonprofits, and other gathering places where your ideal customers seek solutions.

Understanding the wider ecosystem within which your business operates is critical. Each part of the ecosystem wheel represents a different way to reach and serve your target audience. Think of each space as a watering hole where you can find potential partners in the four categories above.

Think of this as casting a wide net, given this vast ecosystem of potential partners. This net covers many potential partners. Now, your job is to discern which potential partners make sense for your customers and your business.

Narrow the field to potential partners who A) provide valuable services to your clients and B) have the potential to grow your own business through mutual referrals.