But the main focus was either on lead forms or landing pages.

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We also reviewed all launched and old advertising campaigns. From them, we identified USPs, interesting creatives, and types of platforms for accepting applications. Competitors used three directions:

At the last stage, we analyzed the client's account, highlighting its strengths and weaknesses. We also described how to design an account, how to create a content plan, what post topics are best to use, what content format should be. All this had to be done because people still go to the account, even if the ad leads to the site. And part of the audience makes a decision based on the appearance and content of the account, and immediately goes to direct.

I would also like to clarify that we described this information south korea phone number list for the customer, because the company then continued to manage the account on its own, and we, in turn, were only engaged in the advertising campaign.

Preparing an advertising campaign

After conducting the research, we developed a strategy. Since the client did not have his own website and did not plan to create one, it was decided to first launch advertising on lead forms to test different audiences and offers. And then, with the optimal combination, try to move on to the quiz and see what results can be achieved there.

The audiences were already prepared at the previous stage, and we compiled the offers after conducting the research. Based on competitors' examples and the customer's capabilities, we compiled the following list of offers: