One is that selecting a date will make the entire URL longer

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In 2018, he continued to downplay the impact of keywords in URLs as a ranking factor.
Does that mean that “containing keywords in the URL” is a factor that does not need to be optimized?

First of all, Google officially confirms that URL optimization is useful. Although it is a very small factor, it only takes a few seconds for us to do this detail well. After all, SEO is made up of countless excellent small details.

Matt Cutts of Google also mentioned this in a video:

Google video screenshot 1
In the video, Matt Cutts also mentioned the importance of a clear and concise URL to improve user experience, which is emphasized in the video.

In fact, this also reminds us that when optimizing the denmark b2b leads Slug part of the URL, we should keep it concise and focused (keywords) .

Slug optimization can start from the following aspects:

Extract keywords. Take writing a blog as an example. When setting the URL of this blog, you can start with the title. Generally, the title is a high-level summary of the content. For example, if there is a blog titled: 10 Best Robot Mops of 2023, According to Cleaning Experts, then the URL Slug can be set to: /best-robot-mops
Choose simple descriptive words, not too long. Take 10 Best Robot Mops of 2023, According to Cleaning Experts as an example. Some friends may say that in order to be better crawled, I put the entire title: /10-best-robot-mops-of-2023-according-to-cleaning-experts First of all, we still have to emphasize the user experience. Too long Slug does not give users a good impression, and it will not be displayed completely in the Google search results interface.
Google search results show
The slug should not be too long, which is actually equivalent to not setting the URL too long. The shorter the URL, the easier it is for Google search engines to index the subject of the webpage. Backlinko conducted an experiment and found that the longer the URL, the lower the ranking on Google :

Backlinko data
Source: Backlinko