Companies that successfully use referral marketing

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Many companies use referral marketing effectively. Let's look at some success stories to inspire your strategy.

Dropbox offers customers extra space in their accounts for every referral they make, potentially doubling their storage capacity:

Dropbox Referral Marketing.
Dropbox offers a great incentive for referrals, as users all b2c data included have get more benefits from a service they already use. Storage space amounts can also increase with additional referrals, encouraging customers to recruit more people.

Western Union is another excellent example: Referred customers don't always convert, and you may only make a small profit from those that do. However, if you have a steady stream of referred customers, the profit will be greater. The profits can add up over time.
The return on investment (ROI) of referral marketing can be difficult to measure. Since referral marketing relies heavily on word of mouth from customers, it can be difficult to track how many people come from each source. That’s why we recommend using affiliate software to track referrals.
Referral marketing can be less effective if your customer base is small. If you don't have many customers yet, it can be harder to encourage them to refer others. Similarly, if you're a new business, people may not yet be aware of your brand.

Western Union Referral Marketing.
Western Union provides Amazon e-gift codes to both customers and their referrals. If a referred friend sends at least $100 with Western Union, they receive $20. This setup gives customers an added incentive to refer more friends and rewards those referred for joining.