Video tutorials
With a little creativity, videos can be used for almost any segment. Proof of this is that YouTube is full of tutorials on the most diverse topics imaginable.
Retention
Satisfaction surveys
Asking your customer how satisfied they are with your product or service is an excellent way to show that your company is genuinely committed to the quality of what it delivers.
But it is not enough to send the survey, it is important to have a plan on how to solve the problems pointed out by dissatisfied customers and provide feedback on the feedback received.
Webinars
The format widely used for generating Leads is also an excellent opportunity to strengthen ties with your company's customers.
In addition to serving as training sessions on your product/service, webinars can help scale support services by opening a communication channel that allows you to interact with multiple customers at the same time.
Checklists and video series focused on “tasks to be accomplished”
To generate recurrence, it is essential to keep the consumer active and obtaining frequent results.
Think of activities that can be done in short cycles and generate small victories for your client. Create checklists or video series to encourage completion of tasks to achieve the desired result.
Expansion
Usage reports and suggestions to optimize results
The important thing here is to use the information you have available to encourage your customers to achieve even better results, whether by purchasing more robust service packages, buying new models or complementary products.
Success stories
Success stories help the client visualize more complete solutions and be inspired by other consumers or companies that have already achieved the results they want.
Having successful cases focused on upgrades and upsells can be a good ace up your sleeve for your revenue expansion strategy.
Product news
Creating an air of exclusivity and offering the chance to test or even purchase new releases first-hand is a good way to further strengthen ties and make your customer feel special.
Advocacy
Communities
Want your customers to be advocates for your brand? Then give them VIP treatment in return!
Exclusive communities for the most engaged customers are a great space for exchanging experiences, feedback and encouraging customers to advocate on your behalf.
Challenges
They are widely used in communities, but can be done through other channels such as WhatsApp, email and social networks.
If you already have a group of customers willing to speak well of your company, use your creativity and look for ways to interact with them.
How about offering an exclusive gift to whoever posts the best photo/phrase with your campaign hashtag or gets the best score in a quiz about your product?
Recommend a friend
To bring the expected return, the customer must have a mature relationship with your company. Otherwise, the recommendation in exchange for a benefit, gift or discount loses its purpose and becomes ineffective.
The more spontaneous the recommendation, the better!
Automation for promotion
Did your customer give you the highest score in your satisfaction survey? You can create an automation flow that, when you identify a top score, sends an invitation for the customer to leave a testimonial on your company's website or social media in exchange for an exclusive gift.